JAJU (Shinsegae International)

RECAP

The following project consists of 

*Color Trends

*Market study/ Trend Research according to middle Asia fashion cycle

*Design range development for JAJU

I was asked to present a detailed trend analysis  and brand study of JAJU( introduced by a lifestyle giant Shinsegae International),and other Japanese fashion brands.

based on the research and accumulating the latest trends analysis I came up with a design range that fits the DNA of KOREAN RETAIL FASHION .